NOLO Trademark Book Review

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Quick Overview



  • Easy-to-read format
  • Step-by-step guide
  • Informative cases and examples
  • Thoroughly researched


  • Lengthy read
  • Textbook-like passages

This NOLO Trademark book review will explore why trademarks are important and how this book can help.

As an intuitive trademarking resource for any prospective or current business owner, you will find many steps to help you with the entire process.

Whether you want to learn about trademark law or need to acquire one for yourself, this guide is sure to help.

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NOLO Trademark Book

The NOLO Trademark guide helps answer many questions about trademarks and their importance.

It is specifically designed to be user-friendly, delving into the business-level concepts of trademarking.

You will learn about how trademarks distinguish businesses and how to follow through with the process.

One of the most impressive components of this book is how it discusses the importance of trademarking.

You will learn an assortment of tips, including:

  • Protecting Your Brand

With the correct trademarks, you can ensure your competitors cannot steal your brand and use it to their advantage.

  • Communicating Effectively

This book also teaches you how to choose the appropriate trademarks that clearly correspond to what your brand offers.

  • Improving Brand Value

Understanding the importance of trademarks and how they appreciate over extended periods is another focus of this book.

  • Managing Trademark Law

By knowing the surface-level functions of trademark law, you can effectively protect your brand.

  • Developing Internet Presence

This book explains the importance of having a legalized brand identity for internet marketing.

Basically, this guide is unique from others because it covers all concepts of distinguishing your business.

In comparison, other guides only focus on one or two aspects of obtaining trademarks efficiently.

Another critical factor to note is that the guide contains the latest laws and information about court cases.

Who Is This Book For?

There is no doubt that the NOLO Trademark guide is designed with business owners in mind.

However, that doesn’t mean that you need to own an existing business to benefit from its knowledge.

Prospective business owners and future entrepreneurs can use it as a practical learning tool to prepare for future ventures.

There are several reasons as to why you should consider this guide, including:

  • Managing Expenses

When getting ready to trademark your brand, it is essential to know what expenses are expected.

This book features a unique section that outlines the costs of trademarking through the United States Patent and Trademark Office.

You will also learn about the costs it takes to upkeep trademarks throughout the year to prevent expiry.

  • Learning Expiration Dates

As mentioned, by maintaining your trademark, you can ensure it never expires.

Still, business owners need to know what steps to take to prevent expiration from occurring.

In this guide, you will learn about how some of the most recognized brands maintain their registration.

  • Protecting Your Business

Understanding the importance of trademarks is one facet of owning a renowned business.

It is also crucial for business owners to know how to protect their investment through trademarks.

In the NOLO Trademark guide, you will learn how to protect your trademarks from users who are not authorized to use your brand.

  • Reducing Conflicts

If you have an idea for a trademark but are unsure whether other businesses have the same idea, this guide is helpful.

You will learn how to reduce conflicts with competitors by choosing available trademarks to identify your brand.

These tips are essential for reducing the likelihood of legal repercussions, such as trademark disputes.

What’s Included?

All of the information within the pages of the NOLO Trademark guide provides you with everything you need.

You will have a clear idea of how to take a more do-it-yourself approach to trademarking.

Also, you will have a better understanding of the legalities surrounding choosing the best trademark.

Indeed, it is a valuable tool for an assortment of individuals, from business owners to copyright law enthusiasts.

You will have access to recently updated information, such as case studies that could relate to your situation.

Whether you are a contractor, business owner, or a startup, you will find valuable information in this guide written in a user-friendly format.

Also, it is filled with instructions designed in a step-by-step manner, making it easier to put to good use.

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Overview of the Features

This guide’s most significant benefit is that it is designed in a format that is easy for anyone to understand.

Instead of being caught in a slew of legal jargon with hard-to-read passages, it is essentially a DIY tool.

Here are things you will find most useful in this guide:

  • Choosing Trademarks

One component this book explores is how you can choose the perfect trademarks for your brand.

It will review all of the ways companies can choose trademarks that help distinguish them from their competitors.

For example, it guides you in choosing a slogan or logo and how you can differentiate your idea from others.

  • Reducing Trademark Conflict

Another impressive chapter you will find in this guide pertains to reducing trademark conflict.

As one of the most common issues in trademark law, your idea is likely used elsewhere.

Instead of taking the chance, this guide teaches you how to search for marks that are similar to yours.

Using these tips, you can avoid future legal conflicts while establishing a positive brand identity.

After all, at the end of the day, you will want to ensure that your business is easily distinguishable from others.

  • U.S. Patent and Trademark Office Tips

Once you can design the trademark of your dreams, it is time to begin registering your ideas.

Within this book, you will find step-by-step instructions to help you register and file your mark with the U.S. Patent and Trademark Office.

This chapter is the most popular out of the entire book, as it gives you a DIY option for filing for trademarks.

Instead of having to invest thousands of dollars into a trademark lawyer, you can try and do it yourself.

Also, you will have all of the most important information at your fingertips, rather than doing the research yourself.

  • Protecting Your Trademark

Now that you have your brand identity established with trademarks, it is time to ensure you are protected.

Every year, there are hundreds of thousands of businesses created by people throughout the United States.

If you own trademarks, you will need to make sure they are not being used or inadvertently stolen.

In instances where there is a trademark dispute, this chapter is designed to help you know what steps to take.

You will find advice about obtaining a lawyer, opening a case, and ensuring you are covered.

  • Resolving Disputes

Trademark disputes are widespread and can usually be handled outside of the courtroom.

Considering these cases can cost exorbitant amounts of money in court, most companies can work together to settle independently.

Using this chapter, you can learn how to resolve disputes more effectively with your competitors.

It can also assist you with determining whether going after a specific competitor for trademark infringement is worth it.

We recommend heeding the advice in this chapter, as it can help you protect your brand while being cost-effective.

  • Creating an Internet Presence

The importance of the internet cannot be understated for small and large businesses alike.

One of the crucial things to do as a business owner with trademarks is to create an online presence.

Not only does this help you reach your target audience, but it also establishes a better-known identity.

Within the NOLO Trademark guide, you will learn how to secure a domain name, when to open a website, and more.

All of the steps you will need to develop an online identity are found within this chapter.

  • Trademark Maintenance

As mentioned, once you have a trademark, the next step is to ensure it is maintained over the years.

Otherwise, your brand identity is at risk of expiring, and you won’t be able to legally protect it.

With the valuable trademark protection tips in this guide, you can ensure you are covered by the federal government.

  • Laws and Court Cases

One of the best ways to educate yourself about trademark law is to learn about other cases.

Also known as case studies, you will find an assortment of recent court cases about trademark law.

You will even find vital information about registering “disparaging” phrases, as ruled on by the U.S. Supreme Court.

We also recommend taking your time to read through all of the most important trademark laws.

Having this information can ensure that you are operating within reasonable guidelines as a business owner.

You will also find that it is much easier to know when to engage in a legal battle.

How To Get the Most Out of It

Getting the most out of your new trademark book is simple, especially with how it is designed.

Users will be able to gain valuable insight simply by reading through the pages.

However, if you are facing a trademark dispute and need to study the text, there are a few steps to consider.

We recommend taking notes and highlighting important passages that relate to your situation.

It can also be beneficial to gain outside advice from a professional trademark lawyer.

Otherwise, it is essential to use all of the information within the text to help you register a trademark.

Another fascinating benefit of this book is that it can help you to develop a legally registered business.

You will learn how to register a business name outside of trademarking so that you can begin a startup or a small business.

All of the intuitive tips are designed to be easy for any user to understand, even if you are a first-time business owner.


You will likely find an assortment of alternative resources when you start researching trademark law.

There are a couple of alternatives to consider if you are looking for a more personable approach to trademark law.

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Trademark Like A Boss: The Ultimate Step-By-Step Guide to Protecting Your Brand by Radiance W. Harris, Esq.

Trademark Like A Boss is a fantastic resource for business owners interested in learning about trademark law.

The author takes a more one-on-one approach, making the book’s content easily digestible.

Some of the most prevalent ideas explored in the text include:

  • Consumer Confusion

Brands can learn how to differentiate their company from others to prevent customers from getting confused.

  • Infringing Rights

An entire chapter is dedicated to learning how to rebrand your company without infringing on other companies’ rights.

  • Importance of Trademarks

Before getting started, readers will learn about the importance of trademarks.

  • Legal Tips

In the event of a legal dispute, you will have some interesting insights on what to do to ensure you are protected.

  • Searching and Registering Trademarks

A valuable concept of this guide is how it helps business owners learn how to search for and register their trademarks.

  • Interactive Elements

There are plenty of interactive elements included in this book, from charts to templates, to help you with the trademarking process.

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Patents, Copyrights, and Trademarks For Dummies – Henri J. A. Charmasson, John Buchaca

The For Dummies series is a well-known type of self-help book to assist readers with an assortment of tasks.

For trademarking, we recommend Patents, Copyrights, and Trademarks For Dummies.

The book is filled with an essential step-by-step guide to help you through filing for a trademark.

Some of the easy-to-follow steps in this book include:

  • Preparing Applications

There are plenty of tips to help you avoid the most common mistakes made when applying for trademarks.

  • How to Register

Like many other guides, you will also have access to step-by-step information about registering your trademarks.

  • Knowing Requirements

It is important to ensure your trademark meets patent requirements, and this guide can help.

  • Navigating Legal Issues

To avoid and deal with legal blunders, you will find many tips to consider from this book.

  • International Protection

With this guide, you can learn how to protect your brand domestically and internationally.

  • Samples

There is an assortment of sample forms within the guide to help you prepare for registering your trademark. You will also find application worksheets.

  • Examples

Apart from the sample forms, there are real-world examples of amendments, U.S. patent laws, and office actions included in this book.


Every NOLO Trademark book review agrees that it is a handy resource for several demographics.

Regardless if you are in a trademark dispute or looking to register a trademark, this book is bound to be helpful.

The information is written in an easily digestible format, so you can easily apply all the steps, tips, and tricks to any situation.

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